For many small business owners the prospect of committing to a regular blog can be daunting and time-consuming.
However, blogging is a great way to expand your marketing efforts, drive traffic to your website, and reach new prospective customers.
I am the Editor of my own Lifestyle Blog + I also blog for brands!
Why you should blog for your business:
*Boost search engine optimisation - by blogging consistently, you give Google and other search engines new content to index and create opportunities to post keywords to increase your visibility on search engine results pages (SERPS).
*Develop your brand and relationships with both potential and existing customers, by providing helpful and informative content. This will help you to gain credibility when competing with other companies. It allows you to show a personal side of your business which potential customers can relate to and interacting with your site visitors by responding to comments, you create rapport with your audience which will in turn build trust and enhance your reputation.
*Create Opportunities for Sharing and therefore raise awareness of your business. Every time you blog, you create an opportunity for your audience to share your blog with others. Whether they link to your blog post, tweet it, or email it to others, it’s free marketing and it further validates you as a credible business.
So How Can I Help You and Your Blog?
With experience of both commercial copywriting and lifestyle blogging,
I can research relevant topics relating to your business and produce informative, engaging blogs on your behalf, in line with topics you and I have agreed upon.
You retain control of the process by agreeing the blog subjects in advance
and approving them once they have been written.
If I am providing content for your social media I can adapt this to also publicise the blogs
or of course you can choose to do this yourself.
Costs for blog production depends on the word count and amount of research required but I aim to make it affordable for all sizes of businesses.
I'm the Editor of my own Lifestyle Blog so I understand what both brands and consumers are looking for.
Lets Get Creative Together!
I listen very carefully to what you and your business need and tailor make my services to suit your needs, so please get in touch and lets talk about making your marketing even more amazing!
Tips on How to Blog for Your Business:
A blog is one of the best ways to establish yourself as an industry leader by demonstrating you are an expert in your field. By sharing information and insights, it helps to bring authority to your area of expertise and fosters trust and familiarity with the people reading.
When starting a blog it is important to ensure you are able to maintain it on a regular basis - you need to allow time for researching before writing, as well as responding to comments and questions, interacting with other bloggers to network and cross promoting it across other social platforms.
A successful blog fosters a relationship with its readers and encourages communication with them. It therefore needs to be both interesting and informative.
Although blogging for your business can be time consuming, it is a wonderful marketing tool and is a very effective way of managing your brand's reputation by giving your business a voice.
Please contact me now to see how I can help you: